Create a LinkedIn Business Page for Your Small Business in 2024
LinkedIn is a potent tool for connecting with professionals and promoting your business. Creating a LinkedIn business page in 2024 can help your small business gain visibility and attract potential customers or clients. Follow these simple steps to set up your business page on LinkedIn:
Step 1: Sign Up or Log In
If you don't already have a LinkedIn account, sign up for one. If you do, log in to your account.
In order to have a LinkedIn Business Page, you need a LinkedIn Profile first.
Step 2: Navigate to "For Business" and Select "Create a Company Page"
Once you're logged in, click on the For Business drop down in the top right corner of the LinkedIn homepage. From the drop-down menu, select "Create a Company Page."
Step 3: Choose a Page Type
LinkedIn offers different page types based on the size and type of your business. For a small business, select the "Company" option.
Step 4: Fill in Basic Information
Now, it's time to fill in the basic information about your business. Include your company name, website URL, industry type, company type, tagline (up to 120 characters). You’ll also need to decided on a Public Page URL, for most people this is the name of your company.
Step 5: Upload a Logo
Choose a high-quality company logo that represents your business. Size: 300 x 300px recommended. JPGs, JPEGs, and PNGs are all supported.
Step 6: Accept Terms and Create Your Page
Accept the term and that you are allowed to represent the business page you are setting up. YOu will then be taken to your new page.
Step 7: Fill In The Blanks
Once you’re on this view, you can start filling in your information. On the left hand side, navigate to the menu and select “Edit Page”
Step 8: Add your first post
Now you’re all setup you can add your first post. Navigate to the “Create” button on the left hand side menu and select “Start a post”
Step 9: Grow Your Followers
Once your page is set up, you can invite your personal connections to follow your new company page. This is located on the right hand side of your Page.
Step 10: Analyse Your Page Performance
Regularly check your page analytics to see how your posts are performing and who is engaging with your content. Use this data to refine your content strategy and better target your audience.
Creating a LinkedIn business page in 2024 for your small UK business is a great way to boost your online presence and connect with professionals in your industry. Follow these steps, and you'll be on your way to building a successful LinkedIn presence for your business!
