Updates on marketing, digital & product.

AI Emily Wilkinson AI Emily Wilkinson

How to Get Started with AI in the Workplace

Embrace AI in your workplace with this beginner-friendly guide. Explore practical prompts for SEO, product descriptions, customer engagement, and more, designed specifically for commerce and marketing professionals.

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Website, Accesibility, SEO Emily Wilkinson Website, Accesibility, SEO Emily Wilkinson

The European Accessibility Act: What UK E-Commerce Businesses Need to Know

šŸšØ Is Your E-Commerce Business Ready for the European Accessibility Act? šŸšØ

Starting 28 June 2025, businesses selling to EU customers must comply with the European Accessibility Act (EAA). That means ensuring your website, apps, and digital payments are accessible to everyoneā€”including users with disabilities.

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Website Emily Wilkinson Website Emily Wilkinson

What is On-Page SEO?

On-page SEO is the process of optimizing blog posts and website pages to improve their search rankings. Common on-page SEO practices include optimizing title tags, content, internal links, URLs, and other ranking factors.

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Emily Wilkinson Emily Wilkinson

What is Keyword Mapping? A Comprehensive Guide

Keyword mapping is the process of assigning specific keywords to individual pages on a website, essentially creating a structured plan to target relevant search terms on each page. Here is a quick guide.

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Website Emily Wilkinson Website Emily Wilkinson

Organically Grow Your Website Strategy and Drive Growth in 2025

Learn the secrets to organic website growth! From optimising site structure to leveraging backlinks, targeting long-tail keywords, and enhancing page speed, this guide offers actionable tips and tools tailored for small business owners. Boost your online presence with simple, effective strategies today.

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Emily Wilkinson Emily Wilkinson

Challenges of building an eCommerce Platform

In 2024, a robust eCommerce platform is not just a luxury but a necessity for businesses looking to thrive in the competitive online market. The landscape of eCommerce is continually evolving, driven by ever-changing consumer behaviors and expectations.

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Emily Wilkinson Emily Wilkinson

What does a Product Owner do?

Curious about what exactly a Product Owner does on a daily basis? Well, they're the folks responsible for squeezing every ounce of value out of a product within a business. his article demystifies the jargon associated with product management.

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Emily Wilkinson Emily Wilkinson

Small Business Marketing Made Simple: A Guide for Beginners

šŸŒŸ Calling all UK small business owners! šŸŒŸ Ready to take your marketing game to the next level? Our latest blog post is packed with friendly advice and practical tips to help you navigate the world of marketing with confidence.

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Emily Wilkinson Emily Wilkinson

Counterfeit Wine

Along with all the glamour and exceptional wines that come along with working for a 325 year old wine merchant, there is an opposite, darker side. Fake and counterfeit wines.

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Website Emily Wilkinson Website Emily Wilkinson

Ordnance Survey Web Project.

The Public Sector Geospatial Agreement (PSGA) sets out how Ordnance Survey will provide their location data products and expertise to the public sector, developers and commercial companies across Britain.

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