Digital Marketing (Contract)
Apr 2021 - May 2022
Responsible for all digital communications channel strategy, planning and implementation.
Driving relevant traffic to our BBR's digital channels through digital programmes, campaigns and services. Including web estate.
Developing and executing a digital marketing strategy across the main brand and for each of the key BB&R brands.
Delivering a digital marketing plan that translates brand strategy across all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Evolving digital journeys for recruiting and strengthening relationships with new and existing brand customers in key markets. Review User Experience and User Journeys across bbr.com.
Measuring and reporting performance of all digital marketing campaigns, against target ROI and KPIs and feeding back to senior stakeholders.
Providing expertise and leadership in digital plans and activations with local marketing teams in key markets.
Translating brand communication strategy into a best-in-class social media execution, including trends and insights.
Managing digital marketing budgets.
Tools: Emarsys, SAP, Hybris, Amplience, Hootsuite, Trello, Microsoft Suite.